Ahh Summer! For most people that means vacation, maybe even a trip or two and current trends in travel can impact real estate and real estate investments. So, where are people going and where do they stay when they get there? Here's a look at current travel trends...
Where to go - Travel is beginning to show signs of increased life with a mix of international and domestic destinations. There is also an trend in travelers seeking unique vacations. Contemporary cultural travel has vacationers looking for an experience beyond the traditional museum trip, hoping to experience local cuisine, shopping, and nightlife. Bucket List and niche travel brings travelers who have a personal agenda or preference that is more
unique including people traveling for a learning experience such as cooking classes in Paris or photography lessons in a National Park. Family vacations with a mix of recreation (water fun is still at the top of the list) and learning opportunities has also shown a rise. Social media websites such as Wanderfly allow travelers to "hear" from other travelers about destinations and activities in areas or types of travel directly from other travelers.
Where to stay - One of the trends in hotels and resorts is smaller, more unique properties. Boutique hotels offer themed rooms, an intimate sense of community, a unique experience, or even an unusual location.
Resort destinations also continue to hold their position in the market, usually based on desirable destinations. Another trend in hotels is toward green or sustainable practice. This can include an increased awareness of water usage or a structure made entirely of recycled or reclaimed material. The disparity between high levels of available technology and "digital detox" lodging show the differing goals and expectations of today's traveler. When you are deciding where to stay, think about what your expectations are for your trip and then look for just the right place to help your vacation dreams come true!
The impact of travel trends is showing up in the real estate market, particularly with international properties. Investors are identifying high end properties in high demand locations within Latin America and Europe. Even certain African countries are getting some attention. Identifying a need or a niche seems to be the key to a successful hopsitality property whether it has 10 rooms or 210 rooms.
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